[Chulabook] หนังสือ ENTREPRENEURIAL MARKETING: BEYOND PROFESSIONALISM TO CREATIVITY, LEADERSHIP (9781119835202) c321

ENTREPRENEURIAL MARKETING: BEYOND PROFESSIONALISM TO CREATIVITY, LEADERSHIP, AND SUSTAINABILITY (HC) ผู้แต่ง : PHILIP KOTLER et al. An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing―and in business, generally―Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide. ข้อมูลหนังสือ Barcode : 9781119835202 ISBN : 9781119835202 ปีพิมพ์ : 1 / 2023 จำนวนหน้า : 288 หน้า ------------------------------------------------------------------------ -วิธีการจัดส่ง- * ตัดรอบจัดส่งเวลา 9.00 น. จ- ส.* ** ขนส่งเข้ารับพัสดุก่อนบ่าย 3 ของทุกวัน จันทร์ - เสาร์ ** ***งดส่งสินค้าวันอาทิตย์ ,วันหยุดราชการต่อเนื่องและวันหยุดชดเชยวันนักขัตฤกษ์*** ****สินค้าจะถึงลูกค้า กทม. 1 - 3 วันทำการ , ต่างจังหวัด 2 - 5 วันทำการ **** ------------------------------------------------------------------------ 0686 สร้างใหม่ 07/08/2568 #ลงทุนทำธุรกิจหวังผลกำไร ลงทุนกับศูนย์หนังสือแห่งจุฬาลงกรณ์มหาวิทยาลัย ได้กำไรเป็นความรู้แน่นอน