[Direct from Japan] Kao THE ANSWER Super Lamella Shampoo 320ml + EX Hair Treatment 180ml Trial Pair Set Bergamot & Daphne Scent Non-silicone Synthetic Colorant Free Moisturizing Smoothness Shine

[Shampoo] - A world first! *1 This shampoo contains the 5 essential ingredients for beautiful hair *2 (repairing), which Kao has arrived at through 100 years of hair care research. - For moisturized, manageable, shiny, smooth, and supple hair. - Uses "lamella platform technology" that stores care ingredients in a lamellar layer built into the shampoo. - Texture like beauty serum. - When "applied and washed," the foam containing care ingredients spreads throughout the hair. - Sulfate, paraben, synthetic colorant-free, non-silicone formula. - A dignified and sophisticated scent of bergamot and daphne. Five essential ingredients for beautiful hair *1 A combination of five ingredients: hydrolyzed keratin (wool), bismethoxypropylamidoisodocosane (Kao's proprietary ingredient), malic acid, lanolin fatty acid, and olive fruit oil *2 Hydrolyzed keratin (wool), ceramide α (bismethoxypropylamidoisodocosane), malic acid, lanolin fatty acid, fatty acid glyceride α (olive fruit oil) *5 Lanolin fatty acid, ceramide α (bismethoxypropylamidoisodocosane) [Treatment] ・A world first! *1 A treatment containing the five essential ingredients for beautiful hair*2 (repair) that Kao has arrived at through 100 years of hair care research. ・Adds shine to "heat damage" caused by curling irons and flat irons, for smooth, beautiful hair. ・Contains high concentrations of repair ingredients malic acid and lanolin fatty acid. ・A rich texture that wraps around your hair and makes it stringy. ・A dignified and sophisticated scent of bergamot and daphne. *1 A combination of five ingredients: hydrolyzed keratin (wool), bismethoxypropylamidoisodocosane (Kao's proprietary ingredient), malic acid, lanolin fatty acid, and olive fruit oil (according to Kao Corporation, March 2024, in the Mintel database) *2 Hydrolyzed keratin (wool), ceramide α (bismethoxypropylamidoisodocosane), malic acid, lanolin fatty acid, fatty acid glyceride α (olive fruit oil) Giancer EX Moist Hair Treatment is for everyday damage caused by friction and UV rays. Contains high concentrations*6 of repair ingredients ceramide α (bismethoxypropylamidoisodocosane) and fatty acid glyceride α (olive fruit oil). Leads to moisturized, manageable, beautiful hair. Giancer EX Gloss Hair Treatment is for heat damage caused by curling irons and flat irons. Contains high concentrations*6 of repair ingredients malic acid and lanolin fatty acid. Leads to shiny, smooth, beautiful hair. "Giancer EX Repair Hair Treatment" is for damage caused by repeated coloring. Contains high concentrations*6 of repair ingredients ceramide α (bismethoxypropylamidoisodocosane) and lanolin fatty acids. Repairs damage and leads to smooth, moisturized, beautiful hair. The scent is a dignified and sophisticated bergamot and daphne scent that is common to all brands. A blend of bergamot with a translucent feel that makes you want to take a deep breath and daphne with a slightly stimulating and cool impression. Accented with iris and herbs that release an elegant scent over time, it creates a refreshing and intellectual scent. It is designed to give you a feeling of refreshment and clarity. The main customers of "THE ANSWER" are independent-minded women who want to live an honest and balanced life. They place importance on their "strong personal preferences" when choosing things, and when it comes to hair care, they tend to seek high-quality value, such as ingredients based on high technical skills and high repair power. Hair is composed of about 80-90% "protein", about 1-8% "lipids", and the rest is water and melanin pigments. Kao has focused on "protein" and "lipids" based on 100 years of hair care research. These two play an important role in beautiful hair that has five elements: moisture, manageability, shine, smoothness, and suppleness. However, damaged hair caused by repeated ironing and coloring tends to lose these "proteins" and "lipids", especially when washed daily. To maintain beautiful hair, it is important to repair the damage and prevent it from leaking out from within the hair. Kao has now defined the 5 essential ingredients*2 (repair) for beautiful hair from the perspective of approaching the "protein" and "lipids" that are essential for beautiful hair. And, we have developed a shampoo and treatment that contains the 5 essential ingredients*2 (repair) for beautiful hair, the first in the world*1. In particular, the shampoo uses a new "lamella platform technology" that stores care ingredients in the constructed lamella layer. Kao has incorporated a large amount of lipid hair care ingredients*5 (repair), which were previously considered difficult to incorporate into shampoos. Although it contains about 12 times the amount of lanolin fatty acid and ceramide α (bismethoxypropylamide isodocosane) (compared to our products), it has achieved basic performance such as good foaming and smoothness when rinsing. How to use [Shampoo] ・After thoroughly wetting your hair, take an appropriate amount in your h